iCR (Idylll Cocktail Room)
Industry
Hospitality
Timeline
2024
Services
- Web Design
- Custom Booking Engine
- Brand Identity
iCR (Idylll Cocktail Room)
01 — Overview
An exclusive, reservation-only speakeasy focusing on molecular mixology and sensory experiences.
02 — The Challenge
Creating a digital presence that builds mystique and exclusivity while still driving seamless table reservations.
03 — The Solution
A dark, atmospheric website with subtle interactions and a frictionless custom booking system that feels like a VIP concierge.
04 — The Impact
"Achieved 100% booking capacity 3 months in advance, becoming a highly sought-after destination in the city."
Capacity100%
Waitlist3 Months
Mobile Bookings85%